01
What makes a good layout
Principles of balance, visual hierarchy, white space, contrast and rhythm — the foundations of a clear, persuasive design.
VIEN
A course for marketers and teams who regularly work with designers. Participants are equipped with standards for layout and visual aesthetics, along with an understanding of how a designer thinks and works — gaining a broader overview, more accurate design judgement and smoother collaboration.
Instead of relying on gut feeling, learners grasp the principles that separate a good layout from a poor one, learn to articulate requirements clearly and stay on point — reducing revision rounds and saving time for both sides.
Standards for layout & aesthetics
A shared frame of reference for viewing and evaluating design, replacing personal gut feeling.
02
Spotting a weak layout
Common mistakes in arrangement, proportion, colour and typography that make a message cluttered and ineffective.
03
Sharpening your aesthetic eye
Train your visual perception and judgement by analysing real examples — both good and not-so-good.
Understand how designers work
Helps non-designers see the full picture and engage proactively when working with designers.
01
Design thinking & process
Understand how a designer approaches a problem, from receiving the request to execution and final delivery.
02
Writing a focused brief
How to define the objective, audience and message so design requirements are clear from the start.
03
Giving effective feedback
How to comment on design with focus and a constructive spirit, minimising unnecessary revision rounds.
An overview of multimedia
A bird's-eye view of design and visual production fields, so you engage the right people for the right work.
01
Design & branding
Publications, brand identity systems and 2D graphic design.
02
Film & motion
Video, motion graphics and the principles of storytelling through moving images.
03
3D & imagery
Modelling, 3D rendering and image processing for products and advertising.
04
Website & UI/UX
User-experience thinking and interface design for websites and applications.
Production & print know-how
A basic grasp of production helps you choose materials, techniques and budgets right from the briefing stage, avoiding errors and overruns during execution.
01
Print production
Common printing techniques, paper stocks and finishing for brochures, catalogues, packaging and POSM.
02
Materials
The characteristics of commonly used materials (paper, acrylic, aluminium, decal, formex, fabric, wood, metal...) and how to choose the right one for the purpose, budget and brand feel.
03
Signage & billboards
Types of signs, light boxes, 3D letters and wayfinding systems — materials, specifications and installation considerations.
04
Production-ready files
Technical requirements for colour (CMYK), bleed, resolution and print-ready files so the output matches the design.
A shared frame of reference
Evaluate design against clear principles, not gut feeling.
Smoother collaboration
Speak the same language as designers and cut revision rounds significantly.
Tailored to each team
Examples and exercises adapted to the specific work of each team.
Want your team to work better with design?
Share your team's context and size with Crego to receive a course designed specifically for your business.
Get in touch