Hilton – Tet Hamper
Client
Year
Duration
Services
Meticulously designed with attention to detail, the campaign showcases a harmonious fusion of warm and vibrant tones against a cool backdrop. The captivating visuals highlight the integration of traditional Tet elements alongside modern design elements, creating a visually stunning presentation that evokes both nostalgia and excitement.
The Saleskit, a comprehensive guide meticulously crafted by the creative team, acts as a captivating tool to promote the Tet Hamper. Through captivating visuals and compelling messaging, the Saleskit engages potential customers, enticing them with the diverse range of offerings in the gift set.
Digital platforms are strategically utilized to maximize reach and spread awareness about the Tet Hamper. Electronic promotional materials creatively showcase the unique features and irresistible qualities of the gift set, leveraging the power of technology to attract a wider audience.
To enhance visibility, strategically placed billboards and lobby posters capture the attention of passersby. These eye-catching displays beautifully showcase the delectable contents of the Tet Hamper, creating intrigue and desire among viewers.
Presented by Hilton Hanoi Opera, renowned for its commitment to excellence, the Tet Hamper campaign embodies the spirit of Tet, blending tradition and modernity. With its impeccable design and attention to quality, the campaign promises a memorable and delightful experience for all.
Step into the world of Tet Hamper, where tradition embraces innovation, and the magic of Tet comes to life with a contemporary twist.
The Challenge
Understanding the problem
- 01Hilton Hanoi Opera sought to create a Tet Hamper that moved beyond conventional holiday gifts. They needed a concept that could capture the nostalgic charm of traditional Tet celebrations while appealing to contemporary tastes.
- 02The challenge was to visually balance tradition with modern excitement, and to build a cohesive, multi-channel campaign that could effectively engage audiences and maximize reach during the busy holiday season.
The Solution
Our approach
- 01We developed a visually stunning design system that fused warm, vibrant traditional tones against a sleek, cool backdrop, seamlessly integrating classic Tet elements with modern aesthetics.
- 02Our team crafted a comprehensive ecosystem including a meticulously designed Saleskit, dynamic digital promotional materials, and eye-catching physical displays (billboards and lobby posters) to create a captivating customer journey.
The Results
Impact & outcomes
Seamless fusion of tradition & modernity Successfully blended the nostalgic magic of Tet with an innovative, contemporary twist.
Maximized campaign reach & awareness Strategically utilized digital platforms and OOH displays to attract a wider audience.
High engagement via comprehensive Saleskit Empowered the sales team with compelling messaging and captivating visuals to drive desire.
Memorable brand experience Delivered an impeccable and delightful presentation that embodied Hilton's commitment to excellence.
Project Gallery