Packaging design · Ogari
Ogari poultry packaging
Labels and packaging for Ogari’s fresh chicken and duck, ready-to-cook dishes, a hotpot set and boxed meat snacks.
Client Ogari · Lượng Huệ
Partnership Since 2017
Work shown 14 packaging groups
Ogari is the poultry brand of Lượng Huệ, a company based in Hải Phòng that works across breeding, farming and poultry processing. The brand brings Vietnamese chicken and duck products to the retail shelf.
Crego has worked with Ogari and Lượng Huệ since 2017. Projects over the years have included brand applications, websites, point-of-sale materials, marketing campaigns, photography and video. This page focuses on one part of that work: product labels and packaging.
The packs move between narrow tray sleeves, a standing pouch and folded cartons. Illustrated birds connect the fresh range, while colour and layout distinguish recipes and product formats.
Range in context
At the chilled shelf
Conceptual retail views show how the tray formats and label colours read together in a refrigerated display.
Fresh poultry
08Fresh chicken · 2021
Two versions of the fresh chicken sleeve place the same illustrated rooster against different backgrounds. Both keep the product name, storage guidance and variable weight field in the same vertical format.
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Fresh chicken · 2023
The 2023 label moves to a horizontal layout. The rooster and product name take up the main span, while the information panel sits at one end of the sleeve.
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Fresh chicken · 2024
This version returns to a narrow wrap. A green field frames the Ogari mark, cooking icons and a large egg illustration, with space left for the production date.
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Three Clean chicken
Dark green and gold distinguish this chicken label from the brighter fresh range. The rooster illustration, product name and practical pack information share one continuous sleeve.
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Premium black chicken
A warm cream surface and brown border give the herbal black chicken label a different register from the standard fresh packs. The supplied set also includes four small product stickers for pack-specific details.
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Black chicken
The green-and-gold label sits flat in one corner of the rounded clear lid, leaving the black chicken visible through the rest of the pack. The supplied artwork includes box and wider label formats.
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Fresh duck
A white duck sits against a yellow field landscape. The rounded label brings the product name, preparation icons and storage details into a single compact shape.
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Muscovy duck
The Muscovy duck label keeps the rounded pack shape but changes the illustration and landscape. A green lower panel holds the cooking and storage information.
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Prepared foods
05Three marinated chicken variants
Red, orange and green make the three recipes easy to tell apart. The labels use a common rooster illustration and layout, with the recipe name set large enough to lead each pack.
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Garlic Muscovy duck
A narrow sleeve runs down the centre of the rectangular tray, leaving the contents visible on both sides. The main artwork fills the sleeve’s top face; cooking directions fold onto the near side and the barcode onto the far side.
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Northern-style spiced Muscovy duck
The large green label identifies the dish on the front of the tray. A much smaller instruction sticker sits on the back, where it can be read after the pack is picked up.
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Chicken skewers
The skewer pack brings together a large product name, honey-sauce cue and serving image. A separate back panel carries preparation and storage information.
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Chicken and mushroom hotpot
The hotpot set uses a large pouch design alongside a smaller chicken label. Both share the Ogari mark and green palette; the pouch gives more room to show the meal and its components.
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Snack boxes
01Meat Stick · three flavours
Three carton designs share the same illustrated chicken and box structure. Green, orange and red distinguish Northwest chẩm chéo, forest pepper and honey, and Southern char siu; the wide front panels continue around the sides of each box.
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Mockups visualize the supplied designs on packs. Open the original artwork above for exact label text and layout.
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